The Sloan Agency
a boutique marketing agency
home & tradeshospitalitylocal service businesses
The Sloan Agency
a boutique marketing agency
home & tradeshospitalitylocal service businesses
It might be a dry pipeline. It could be that no one can find you. Maybe your site gets a ton of traffic but nobody’s buying — or the leads come in and nobody calls them back.
All you know is you’re not hitting revenue, but you don’t know why. The root cause is almost never the area you’d check first.
The ones you couldn't answer yes to are the ones costing you money. Spending more on ads won't fix any of them.
Find out which one is yours →The fair question
Depends what's broken. That's not a dodge, it's the point.
It might be the site your leads land on. It might be that your ads are fine but nobody's calling anyone back. It might be pricing, or that you're the fourth business in town promising quality and service. I've rebuilt sites, cut ad budgets in half, rewritten offers, built guides that answer objections early, and cleaned up dead CRMs.
What I've never done is know what the fix was before I looked. Anyone who quotes you a marketing package before digging into your data is selling you what they sell everyone.
One rule
Not views. Not likes. Not a monthly report full of vanity metrics. Every line of the plan has to trace back to revenue or it gets cut — including the lines I suggested.
Not everything has to close a deal — social won't sell a house, but earning the second look is a real job. The things I cut aren't the ones that can't be attributed. They're the ones nobody can tell me the purpose of.
A real marketer isn't there to add a cost to your P&L. I should be the line item that pays for itself and then some, and if I can't show you where that happened, you should fire me.
Six line items.
Two survive the cut.
The order
The order matters more than the list. Almost every marketing proposal you've been handed skips the first two, because nobody gets paid to tell you what to stop doing. I take the whole path a customer walks — from never hearing of you to signing — and I work it in this order.
I find out what's actually producing and what everyone only assumes is. Those are rarely the same list, and most businesses have never had anyone check.
There's always something nobody has questioned in years — a listing, a platform you post to out of habit, a premium CRM subscription nobody knows how to use. Killing it usually pays for the next step.
Usually one or two things, not ten — the offer itself, or a website that doesn't do any selling, or follow-up that only happens when someone remembers to do it.
The money moves toward whatever is actually making you money. Then we do the whole thing again next month, not next year — once one part is running properly, we go find the next one.
Boutique, on purpose
I take one business per industry, per market — and my job is to make that business the first name people think of. Not you and two of your competitors, running the same plan under different logos.
It means I'm never splitting attention with your competitor. Big agencies carry ten accounts in your same industry and sell it to you as expertise. Sounds more like a conflict of interest to me.
If your competitor got here first, I'll tell you on the first call instead of taking the meeting anyway.
See if your slot is open →Case study
Not by telling people they were the best. They already said that — everyone says that.
Latitude Builders actually was the best in their market, and it wasn't close. The product was never the problem.
Nobody there could tell you in a sentence what made them different. They knew it in their hands and not in words, so it never reached the website, the social media posts, nor the person sitting at a kitchen table deciding which builder to go with. There was no plan at all for the buyer who's a year out from breaking ground and already shopping.
None of that gets fixed by posting more. So we named the difference, rebuilt the site around it, and gave the not-yet-ready somewhere to go.
One form. No proof. Three paragraphs about them.
Built to qualify, prove, and capture.
every question a buyer asks on the first call — answered before they ask it.
Budget. Choosing a lot. Who handles the design. What the timeline really looks like. What happens between the first sketch and the final nail. Not a brochure — the year, explained.
That's the difference, written down — the thing nobody there could say in a sentence, now sitting in a PDF with their name on it.
Their buyer is a year out and still arguing about lot size. Asking that person for a phone call loses them. Asking for a download puts them on a list. Then you spend the year being worth reading — so by the time they're ready, they've stopped comparing builders.
a face, before the phone call.
Tyler's the one on camera, not a voiceover. A custom build is a year of someone's life spent with one person. Buyers want to know who that is well before they're ready to call. Now they can.
And it's shot on real cameras now, not a phone. A million-dollar home filmed like a text message makes the builder look cheap.
Where that attention went — Apr to Sep 2026
Attention only counts when you can follow it down to a name.
What that increase in visibility led to
“He calls every Tuesday at the same time and goes through where the money went, what worked, what didn’t, and what we’re doing about it. I’ve never had to ask whether it’s being used effectively — I already know.”
Tyler Cook · Founder, Latitude Builders
The person doing the work
Conor Sloan · lifelong creek rat
Born and raised in Murrells Inlet — a lifelong creek rat who can still navigate low tides without hitting a sandbar. I've been marketing across the Grand Strand and Pinehurst since 2023, so I'm not learning either market off a demographics report. These are the people I grew up around, and I know how they decide who to hire.
Before that I ran an agency — two years as managing director, a team of six, north of fifty accounts across ten-plus industries. That's where this model came from. Not theory, just watching it happen fifty times. You learn fast that the accounts that worked weren't the ones with the biggest budgets. They were the ones somebody actually thought about.
The rest got a competent version of the same plan, because there were forty others on the list that week. I wasn't going to keep doing that, so I stopped.
Before you write
I'd rather tell you no in one email than take your money for six months and hand you a report about it.
Start here
One sentence is enough. I'll tell you straight whether it's something I can fix, and if it isn't, I usually know who can.
No deck, no discovery sequence, no four-email nurture. It's one person reading this.
If there's something there, we get on the phone for fifteen minutes. I ask questions, you tell me what's going on, and you'll know by the end whether it's worth going further.